Paradox is part of the Vistatech group of companies, one of the most influential forces in the wristwatch world. For nearly 40 years running, we’ve helped shape the areas of product design, global distribution, brand licensing, go-to-market strategy, retail relations, and consumer experience. All in tandem.
Timing fashion markets and moods since 1978
Morris Weiser establishes Vistatech, a global distribution powerhouse for brand watches and electronics.
Vistatech continually leads in sales volume of Casio timepieces among all US distributors.
Vistatech achieves 20-year milestone as market leader for Casio calculators, electronic organizers, musical instruments, audio equipment, digital cameras, and cash registers.
Vistatech wins sole, exclusive distribution rights of G-Shock® and Baby-G® watch lines for independent watch and jewelry channels.
Vistatech hits 22-year milestones as largest distributor of Texas Instruments calculators, computers, and learning aids.
Newly formed Paradox joins the Vistatech group as a fresh, dedicated US sales network for upscale watch boutiques and traditional jewelry stores.
In partnership with Sharp Latin America Group (LAG), Vistatech builds dominant fax machine business in South America and the Far East.
The Kenneth Cole watch line joins the Paradox fray, broadening the company catalog’s genre reach.
Paradox welcomes the Swiss Army line of Wenger watches.
Paradox achieves highest watch sales turnover of all Casio USA’s accounts + highest sales figures of all distributors and agents worldwide.
Paradox unveils all-new licensed watch brand under iconic Alfred Sung label, with a total of 148 styles featuring a reserved sense of style and refined aesthetic.
Garmin chooses Paradox as its exclusive distributor of the powerful Garmin smartwatch line.
Paradox partners with Wrangler to develop a timepiece collection true to Wrangler’s place as steward of western lifestyle.
Today, a three handed movement
More brands on more hands
Paradox leverages 40 years of global and domestic leadership to elevate the profile of fashion’s famous labels. Our competent executive network maintains our position on the cutting edge of distribution, moving record volume, and furthering consumer satisfaction.
Moving catalogs forward
Taking all we learned on distribution’s front lines, Paradox now built an entirely new licensing division to help brands grow. Our people understand and cherish the expression of each brand, producing striking, on-brand collections that broaden reach and recognition.
Every brand has its hour
To shepherd labels into watch space, we serve as advisor, vendor and partner all the way to market. These brands look to us to learn product design, pricing systems, retail display tactics and more. While our GTM strategies help on-ramp new audiences, our magic at capturing brand essence also deepens existing consumer loyalty.
Guiding principlesTHAT STOOD THE TEST OF TIME
ProgressAlways of the moment
Fusing contemporary style to a timeless service model, we perpetuate customer satisfaction while reflecting each manufacturer’s market penetration plan.
ReliabilityLike a Swiss watch
We are known for reliability of action and predictability of reaction, sharing vendor preference on placement, image, cost levels, price targets, territory, and more.
IntegrityIn lockstep with partners
Trust is our watchword. Our reputation for extreme integrity puts brand partners at ease while we devote ourselves to their record-setting performance.
MissionBRING THE WATCH COMMUNITY FULL CIRCLE
As champions of the modern wristwatch, we recognize the many moving pieces of market success. So we are devoted to align the manufacturer’s interests with the consumer’s experience. In the process, we take young brands to stardom and legacy labels to perpetuity. And reignite watch enthusiasm for generations to come.
Your brand deserves Paradox
dollars in merchandise traded, distributed, or otherwise transactionally facilitated
Let's make time for something new
Paradox welcomes new partnership opportunities