Paradox is part of the Vistatech group of companies, one of the most influential forces in the wristwatch world. For nearly 40 years running, we’ve helped shape the areas of product design, global distribution, brand licensing, go-to-market strategy, retail relations, and consumer experience. All in tandem.
Timing fashion markets and moods since 1978
Company Timeline
Today, a three handed movement
Distribution
More brands on more hands
Paradox leverages 40 years of global and domestic leadership to elevate the profile of fashion’s famous labels. Our competent executive network maintains paper writer online high school research topics our position on the cutting edge of distribution, moving record volume, and furthering consumer satisfaction.
Licensing
Moving catalogs forward
Taking all we learned on distribution’s front lines, Paradox now built an entirely new licensing division to help brands grow. Our people understand and cherish the expression of each brand, producing striking, on-brand collections that broaden reach and recognition.
GTM Strategy
Every brand has its hour
To shepherd labels into watch space, we serve as advisor, vendor and partner all the way to market. These brands look to us to learn product design, pricing systems, retail display tactics and more. While our GTM strategies help on-ramp new audiences, our magic at capturing brand essence also deepens existing consumer loyalty.
Guiding principles
THAT STOOD THE TEST OF TIMEProgress
Always of the momentFusing contemporary style to a timeless service model, we perpetuate customer satisfaction while reflecting each manufacturer’s market penetration plan.
Reliability
Like a Swiss watchWe are known for reliability of action and predictability of reaction, sharing vendor preference on placement, image, cost levels, price targets, territory, and more.
Integrity
In lockstep with partnersTrust is our watchword. Our reputation for extreme integrity puts brand partners at ease while we devote ourselves to their record-setting performance.
Mission
BRING THE WATCH COMMUNITY FULL CIRCLEAs champions of the modern wristwatch, we recognize the many moving pieces of market success. So we are devoted to align the manufacturer’s interests with the consumer’s experience. In the process, we take young brands to stardom and legacy labels to perpetuity. And reignite watch enthusiasm for generations to come.
Your brand deserves Paradox
10+billion
dollars in merchandise traded, distributed, or otherwise transactionally facilitated
4 Decades
of market leadership both at home and abroad, earning a glowing reputation as distributor and proactive trading company of small electronics, timepieces and office equipment.
17
Distinct retailer categories, including jewelry shops, upscale watch boutiques, duty-free shops and cruise ships, sport/surf/ski shops, U.S. government contracts, premium incentive market, and corporate gift arena.
3k+
Accounts in the USA and Worldwide.
40+ Salespeople
in our aggressive international network.
Let's make time for something new
Paradox welcomes new partnership opportunities